Archive for category: Basics

Semalt Project

Semalt Project

How to unleash the potential of your website

To launch a website, one does not need much time or money. Thanks to available tools any internet user can do this. However, launching a website is only a first step. Driving traffic to the site requires more efforts.

Before creating a website one should clearly understand its goal and type. Here are most common site types:

  • Corporate website (image one for customers and informational one for the employees).
  • E-shop — an interactive platform for selling goods and services.
  • Informational portal as a rule has a complex structure with numerous subsections.
  • Blog — an online diary (personal or corporative).
  • Forum — usually located on a main website’s subdomain.
  • Promo website — for one project.
  • Game portal — one of the most visited website types.
  • Business card website — a simplest site consisting of a several websites

These types differ greatly, yet they have one thing in common – any website needs promoting and optimizing.

Semalt Project is a complex web analysis and search engine optimization tool. combines the most needed options:

  • web analytics
  • search engine optimization
  • web promotion

Semalt product

Semalt Project is a system of algorithms synchronized to work as a whole. Customers using our service are offered many features for improving their website performance:

  • form the semantic kernel of a website
  • keyword monitoring
  • check webpage optimization
  • getting more information on business competitors
  • launch SEO-campaign

Some tasks can be easily handled by owners while others including SEO and promotion should be tackled by professionals. Semalt team unites experienced professionals who can boast of many successful SEO projects and hundreds of thankful customers.

To use Semalt Web Analyticsbasic functions, just sign up at and create a project. You can see our prices hеre.

How to use Semalt data for business?

How to use Semalt data for business?

Find out your website ranking using keywords

Semalt web analyzer is a universal tool for monitoring websites. With its help you can not only learn current positions of your webpages for all keywords but also see the dynamics. The service interface offers charts and graphs for you to view the information on website traffic and keywords. But this is far not all the benefits Semalt can offer you.

Learn your website’s visibility rate. This rate shows if the webpages are well-optimized and how they are indexed by Google. In other words, you can see how a search engine rank your website and then make necessary changes in the future.

A new Semalt project starts with a scanning of webpages. After that the system lists query keywords matching the website’s objective. Some of them may be irrelevant so we strongly advise you carefully study keywords suggestion and select the ones you need.

What are website rankings all about?

The key task of a web master is to have your website hit the TOP search results. Users usually do not bother viewing more than one page of the search results that’s why every place on the first page is a “battlefield”. However, you will not type hundreds of keywords one by one to see your positions and ones of your competitors. Such tools al are used for auto-monitoring.

First, Open project page and specify dates on calendar.


In the field “keywords activity”, rankings can be viewed in graph form.  “Global changes” show general tendencies of site promotion while the detailed information on this is available in “Summary”.

show global changes

In the menu “Scale”, select Keywords or Percents and in Rankings specify the data type: TOP or Dynamics. The graph shows changes per day, week or month. Of course, if you want to see dynamics it’s better to select a longer period of time.

Website positions

Finally we are about to discuss the most important issue — dividing website positions in terms of date.

website positions

Don’t be puzzled by such a difference in rankings. Remember that users are much more active during working days, and when it comes to weekend positions may sink.

Carefully study the table to understand the activity of your potential customers in the internet. This is a big advantage over your business competitors. And speaking of competitors, Semalt will identify and track pages of your rivals in terms of a certain keyword.